Steve Martin and Prof. Paul Dolan: Changing behaviour change: The case for a Global Association of Applied Behavioural Scientists

“It is unlikely that you would recommend to a friend that they follow the legal advice of an individual who had merely skimmed a copy of a popular law book. Although the same maxim should extend to applied behavioural sciences, recommending whom to consult for legitimate behavioural science advice is a difficult task because the discipline is both rapidly growing and unregulated.”

Read the full letter here.